ROOT of EVO⅃ originates from the scripture 1 Timothy 6:10 KJV "For the LOVƎ of MONEY is the ROOT of all EVI⅃ ". ROƎ is more than just an appealing logo. It represents a brand. The definition of the word "BRAND" goes beyond just the name of a company. Brand comes from the Old Nordic word "brandr" which means "to burn", which was later turned into a verb to mean "mark permanently with a hot iron". ROƎ seeks to "mark permanently" God's message that you can acquire material wealth without compromising your spiritual wealth onto apparel that can be proudly worn by ALL .